The Engine vs Artisan: what each one does
Last checked: Nov 4, 2026. Competitor facts come from each company's own public pages, listed under Sources.
The short version
Artisan builds Ava, an "autonomous AI BDR" that finds B2B leads, writes and sends outreach, handles replies and books meetings, according to its site. The Engine's Sales Engine follows up with leads, books appointments and closes over calls, texts and email, and the same account also makes the content and runs the ads that bring leads in. Facts about Artisan come from its own public pages, checked Nov 4, 2026.
What Artisan does
- Artisan's homepage says: "Hire Ava, the autonomous AI BDR" that "finds and enriches B2B leads, writes and sends personalized outreach, handles replies, and books meetings" [S1].
- Its pricing page describes Team, Scale and Enterprise plans scoped with its sales team ("Talk to sales"), Salesforce and HubSpot sync, an AI dialer add-on per seat, and CSM support and onboarding on every plan [S2].
- It lists use cases including cold outbound, intent signals, CRM re-engagement, and cross-sell and upsell [S2].
What The Engine does
- Sales Engine follows up with leads, books appointments and closes over calls, texts and email.
- Content Engine makes short-form video, reels, carousels and images with no filming and no editor.
- Marketing Engine runs Meta and TikTok ads using Content Engine creative to capture leads, with follow-up.
- You can start with a 7-day free trial, 300 credits, no card required.
Side by side
| Artisan | The Engine | |
|---|---|---|
| Main focus | Outbound: Ava, "the autonomous AI BDR" [S1] | An AI revenue workforce: content, ads and sales follow-up in one account (Content Engine, Marketing Engine, Sales Engine) |
| Lead data | Finds and enriches B2B leads; B2B contact database [S1, S2, S3] | Follows up with the leads you already have, including those from Marketing Engine ads |
| Channels | Email and social outreach, calls queued, AI dialer add-on [S2] | Calls, texts and email (Sales Engine) |
| Content and ad creation | Not described on its homepage or pricing page † | Content Engine makes short-form video, reels, carousels and images with no filming and no editor; Marketing Engine runs Meta and TikTok ads using Content Engine creative to capture leads, with follow-up |
| CRM sync | Salesforce and HubSpot sync [S2] | Ask our 24/7 human support team which tools you use today |
| How you start | Plans scoped with sales: "Talk to sales" [S2] | 7-day free trial, 300 credits, no card required |
| Support | CSM support and onboarding on every plan [S2] | 24/7 human support team |
† Means the feature is not described on the pages listed in Sources as of Nov 4, 2026. The competitor may offer it elsewhere. If anything here is out of date, email [email protected] and we will fix it.
Who each is for
- Artisan fits you if: You run structured B2B outbound, want an AI BDR with lead data and sequencing, and you are happy to scope a plan with a sales team.
- The Engine fits you if: You want to make content, run ads and follow up with the leads in one account, and start with a free trial instead of a sales call.
Getting started
The Engine offers a 7-day free trial with 300 credits, and no card is required. For Artisan's current plans, see its own site (linked in Sources).
Proof
Proof from Sales Engine. Auston expects about $60K in profit from Sales Engine. That is his projection, not a guarantee. Watch his story. Yours will differ.
Sources (checked Nov 4, 2026)
- [S1] https://www.artisan.co/: Homepage (machine-readable version): Ava, autonomous AI BDR; finds and enriches leads, outreach, replies, meetings.
- [S2] https://www.artisan.co/pricing: Plans scoped with sales, 'Talk to sales', Salesforce and HubSpot sync, AI dialer add-on, CSM support, use cases, B2B and local data.
- [S3] https://www.artisan.co/llms.txt: Site index: product, use-case and data pages, plus an 'Artisan vs 11x' page.
Frequently asked questions
Is The Engine an alternative to Artisan?
For follow-up and booking, partly. Artisan describes an outbound AI BDR with B2B lead data. The Engine's Sales Engine follows up with leads, books appointments and closes, and the same account makes the content and runs the ads.
What does Artisan say Ava does?
Per its homepage, Ava finds and enriches B2B leads, writes and sends personalized outreach, handles replies and books meetings (checked Nov 4, 2026).
How do I start with Artisan?
Its pricing page says plans are scoped with its sales team ("Talk to sales"). See Artisan's own site for current details.
How do I start with The Engine?
With a 7-day free trial and 300 credits. No card is required.
Does The Engine create the content and ads too?
Yes. Content Engine makes short-form video, reels, carousels and images. Marketing Engine runs Meta and TikTok ads that capture leads.
How current is this comparison?
Facts about Artisan were checked on its public pages on Nov 4, 2026. Sources are listed below. If something is out of date, email [email protected].
Try The Engine
7-day free trial, 300 credits, no card required. The Engine is in beta (open since October 15, 2026), backed by a 24/7 human support team.